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The price of an ideal life: how much money is needed for happiness.
How much money does a person need for happiness? Tim Harford, an economist and Financial Times columnist, tried to find an answer to this question.
In his famous essay Economic Opportunities for Our Grandchildren, John Maynard Keynes argued that if incomes rose eightfold from 1930s levels, the economic problem could be solved, or at least would be close to being solved.
Revenues are up, as he expected, but the solution is not yet in sight. This may be because, as Keynes also noted, there is an insatiable desire for needs that make us feel superior to our fellows.
Ten years ago, Daniel Kahneman and Angus Deaton, Nobel laureates in economics, discovered that usd75,000 a year (usd100,000 at todays prices was enough to optimize everyday experience. Having more money did not in any way reduce the amount of time people felt anxious, stressed, or sad.
However, there is another indicator of happiness: do people rate their lives as satisfactory? According to this criterion, Deaton and Kahneman did not find a limit to the use of money: any additional income correlated with a higher level of life satisfaction.
Change of accent.
Recently, psychologists Paul Bain and Renata Bongiorno changed the focus: instead of asking how much money is enough, they asked survey participants to imagine their ideal life. Then they asked how much money would be needed to achieve such a life.
Amounts ranged from usd10,000 (for those whose ideal life involves replacing curtains and upholstery) to usd100 billion (for those whose ideal life involves buying Twitter). The sum of usd10 million was the most popular choice.>
Harford writes that what people often dont realize is that after buying a nicer house and a nicer car, paying off debt, and saving up for a decent retirement, they'll find they could use a few more million dollars.
Writer Malcolm Gladwell has his own theory. He claims that the problem with the usd100 billion is that people greatly complicate the task of choosing. Simple questions (should I pack a lunch or buy a sandwich?) become incredibly complex (should I have dinner in Paris or Copenhagen, or just have a personal chef cook something on my plane?). Life is cognitively stifling, says Gladwell.
Another problem, he says, is that all challenges disappear from life. Do you like to collect stamps, keychains or children's hats? Forget it! You can buy it all at once if you want.
It's not about money.
Harford disagrees. I don't want usd100 billion, but the problem is not cognitive load. I am absolutely sure that billionaires are not intimidated by the prospect of choosing a place to dine. Projects scale: if you liked collecting key chains, switch to collecting fine art, create the world's largest private museum.
The richest people of the past had material needs that they could not satisfy, but which we can easily satisfy, thanks to air conditioning, air travel and antibiotics, the FT columnist notes. Our descendants may well have needs that we hardly even think about because they are beyond our understanding.
The best hope for sustainable development is not to stop wanting what we cannot currently have. The fact is that most of what we value has nothing to do with money,Harford concludes.